Question

I need a strategy for location oriented business like saloons, restaurant.Whicg strategy will be best broad or interest based and how much area around should be selected for audience.Looking for advice from people who already run campaigns for these type of business.

Answer 1

For location-based businesses like salons or restaurants, the most effective strategy is to focus on hyper-local targeting with broad audiences, while using strong creative and offers to drive foot traffic or bookings.

1. Use Broad Targeting Within a Small Radius

• Let Meta’s algorithm find the best people within a tight geographic area.
• Set your location radius based on how far people are realistically willing to travel, for example: Urban areas: 3–5 miles (5–8 km), Suburbs: 5–10 miles (8–15 km), Rural areas: 10–15 miles+

2. Avoid Over-Narrow Interest Targeting

• Interest-based targeting can limit reach in smaller geographic areas.
• Go broad and let your creative and offer do the filtering (ex: “20% off first visit” or “Free drink with dinner”).

3. Use Location-Specific Messaging

• Include the neighborhood or city name in your headline or copy.
• Mention landmarks or “near XYZ” to build instant familiarity.

4. Campaign Objective
For walk-ins or bookings, use:

• Leads (for appointment forms)
• Messages (for DMs/WhatsApp bookings)
• Traffic (to drive visits to Google Maps or your website)

5. Retarget Website Visitors and Page Engagers

• Set up a custom audience for people who engaged with your page, Instagram, or visited your site, then retarget them with offers or time-limited deals.
• Run ads during high-intent times (e.g., mornings for salons, late afternoons for restaurants), and split test offers like “first-time discount” vs. “referral reward.”