If you're starting a private label on Amazon, Amazon.com (US) is your best bet due to its high traffic and demand, despite higher competition. If you prefer lower competition and are based in Europe, Amazon UK or DE are good alternatives with more manageable entry points.
For product selection, aim for:
- Price: $20–$60
- Fewer than 200 reviews
- At least 300–500 sales/month
- Simple, non-seasonal, non-fragile products
- Room for better branding or bundling
- Use tools like Helium 10, Jungle Scout, or Amazon’s Product Opportunity Explorer to find low-competition, high-demand products. Focus on emerging niches where you can stand out through brand and packaging.
