If your Traffic campaign is bringing in landing page views but no one is clicking the “Order via WhatsApp” button, the issue likely lies in user experience or intent rather than traffic volume.
Common reasons include poor button visibility (if it's placed too low or blends in), unclear call-to-action (users don’t know what happens when they click), or irrelevant traffic from broad targeting. Additionally, mobile responsiveness issues or a weak offer can lead visitors to drop off without taking action.
To fix this, try making the button more prominent and actionable, clarify what users gain by clicking, and consider switching to a conversion-focused campaign with proper event tracking.
Also, use tools like Hotjar or Microsoft Clarity to see how far users scroll and interact with your page—this can reveal if they’re even seeing the button.
