Question

Today I created a Lead generation Ad with $20 daily budget. According to my recent research, this budget is ideal. However, facebook threw an error or warning while completing the ad set up.

"Your campaign may get 0 daily results with your current budget". Facebook suggested to raise the budget to $40 per day which is quite expensive for me.

Google suggested me to widen the audience. So, I removed some of my filters and expanded the radius of the location. Would this be enough?

Answer 1

You're definitely on the right track by expanding your audience—well done on taking action there. That Facebook warning (“Your campaign may get 0 daily results...”) is fairly common and doesn’t always mean your ad won’t perform. It’s just the platform signaling that your daily budget might not be enough to exit the learning phase quickly or drive consistent leads, especially if your targeting is tight.

That said, broadening your audience (location, interests, or behaviors) is one of the best things you can do when working with a smaller budget. Facebook's algorithm performs better with larger pools to optimize from, especially for Lead Gen campaigns.

So yes, removing some filters and expanding the radius should help, but here are a couple of additional tips to improve your odds of success with a $20/day budget:

Best Practices

• Use Advantage+ Audience if your business is local and broad targeting makes sense.
• Set your conversion event to the final lead action (e.g. form completion), not landing page view.
• Keep your lead form short—high-intent forms with fewer questions perform better at low budgets.
• Give the campaign at least 3–5 days without edits so the algorithm can learn.