Question

Whenever I change budget, campaigns run in learning phase again. If I want to try to increase the budget, but still keeping actual performances, what would you suggest?

Creating new and keep running ones? Or creating a brand new one with the new total budget?

Answer 1

This is a common pain point with Meta Ads. When you change the budget too drastically, especially on a campaign in the learning phase, it can cause your ads to reset and destabilize performance.

Here’s What You Can Do Instead:
Option 1: Gradual Budget Increase (Best for Stability)
Increase the budget by no more than 15–20% every 3–4 days.

This helps avoid triggering a learning phase reset.

Meta’s algorithm adapts better this way without losing performance momentum.

Option 2: Duplicate & Scale (Good for Testing)
Duplicate your existing campaign (or ad set) and apply the new budget to the duplicate.

Keep the original one running.

This lets you test how the new budget performs without touching your proven campaign.

Option 3: Create a Fresh Campaign (If Original Is Tired)
If your campaign has been running a while and performance is plateauing, a new campaign with optimized settings and updated creative might outperform the original.