Question

For e-commerce accounts if you have an actual store - do you run two types of pmax? One is one with local store Pmax ads with shop location included and another Pmax mainly focusing on online sales?

Answer 1

Yes, that's actually a best practice for e-commerce businesses that also have physical stores.

For maximum results, you should split Performance Max (PMax) campaigns into two separate types:

1) Local Store PMax Campaign

• Focuses on driving foot traffic to your physical location(s).
• Uses store visits or local actions as the main conversion goals.
• Includes your Google Business Profile integration (so location extensions show up across Search, Maps, and Display).

2) Online Sales PMax Campaign

• Focuses strictly on driving e-commerce purchases on your website.
• Optimizes for online conversions like completed checkouts.
• Targets broader audiences without needing a local store tie-in.