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by Marketing Guru (9.0k points)

We have a few old closed/disabled ad accounts and we have learned that these still count towards our max of 8 allowed accounts. So that means we only have 5 active ad accounts we can actually use. And Meta will not grant us more ad accounts. I submitted a request but was denied. Any advice?

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by Marketing Guru (8.5k points)

Yep, this is a pretty common roadblock, Meta counts all ad accounts (active, closed, or disabled) toward your Business Manager’s total limit, which is typically capped at 5–8 depending on your history, spend, and account health. 

And unfortunately, even closed or disabled accounts still count toward your cap, which can really restrict scaling or testing flexibility.

Options to Free Up or Work Around Ad Account Limits

1. Request Permanent Removal of Disabled/Closed Accounts

2. Use an Agency Ad Account (if urgent)

3. Create a New Business Manager

4. Audit & Consolidate Usage

Pro Tip:

Your ability to request more accounts improves with:

- Consistent monthly spend across ad accounts.

- No payment issues or policy violations.

- A verified business with a domain connected in Meta Business Settings.

- Higher account history (the longer you've been running ads, the better your “trust score”).

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