Question

Do you structure your PPC campaigns by individual ASINs or product categories? What have you found to be the most effective strategy for optimizing performance across diverse product lines?

Answer 1

If you're running PPC on Amazon, here's a quick breakdown:

By Individual ASINs: Best for tight control and optimizing top performers. Ideal if you want to scale specific SKUs or monitor performance closely.

By Product Category: Easier to manage if you have many SKUs with similar keywords. Great for efficient budget use, but less granular control.

Best Approach: Start broad (category-based), then break out winning ASINs into their own campaigns for better scaling and performance.