Question

I just launched a New Store and New Product, Today it was first day, I got First Sale, but the problem here is my CPM goes too high, on the other end, CTR was good.
Metrics:
CTR: 2.56%
CPM:Rs. 650
CPC: Rs. 21
Pur Ratio: 20%
Should I continue it or not? because it's first campaign on Newly Fresh Account!

Answer 1

Congrats on your first sale—huge milestone!
Now, let’s break it down:

CTR of 2.56% is solid—means your creative and hook are working.

Purchase ratio of 20% (1 sale from 5 clicks) is very strong for day one.

CPC of ₹21 is reasonable.

CPM of ₹650 is definitely on the higher side, but not unusual for brand-new ad accounts with no historical data or pixel activity.

Should You Continue?

Yes—but with a watchful eye.

Since it’s a fresh account, Meta’s algorithm hasn’t had time to learn and optimize. CPMs often start high but come down as the system gathers data (especially if you’re getting conversions). Your CTR and purchase rate suggest the offer/creative is working—don’t pause too early.

- Let it run for 2–3 more days to stabilize.

- Monitor CPM trend—if it continues to rise and sales drop, reassess.

- Focus on testing new creatives or slightly broader audiences to help reduce CPM.