Question

Does anyone have tips for growing traffic on a grant account that is underspending?

I have added new campaigns, keywords, RSAs, and even a couple of DSAs to specific pages. Basic requirements are met, such as conversion tracking is working, CTR is above 5%, 2 + ads/ads group, 2 + ad groups/campaign, etc.

We had a challenge over the past few months with the changes to conversion tracking on the client side that have since been resolved. And I am having difficulty getting the spend to return to previous levels of using the full grant project.

Answer 1

If your Google Ads Grant account is underspending despite meeting basic requirements, focus on expanding relevant long-tail keywords with low competition and consider using broad match types while managing search terms with negatives.

Improve ad strength in RSAs and ensure strong alignment between keywords, ads, and landing pages to boost Quality Score.

Utilize Dynamic Search Ads (DSAs) tied to SEO-optimized pages and create separate campaigns for different services or content areas. Finally, set your daily budget close to the $329 limit to fully leverage the $10K grant.