Do somebody here regularly use and refresh the asset performance report to improve CTR and obtain the expected CTR ?

Question

For improving CTR on RSA, do somebody here use & refresh regularly asset performance report and obtain the expected CTR to be above average? And if yes, how long does it took for you in average?

Actually, we use the method of Tenscores which works well to gain the above average CTR, but we are thinking of switching of tactics and using asset performance report.

Answer 1

Yes, using the asset performance report to optimize Responsive Search Ads (RSAs) can be effective, but it takes time and consistent iteration. Typically, it takes 2–4 weeks for Google to evaluate and label assets (“Best,” “Good,” or “Low”). Once you identify underperforming assets, replace them with new variants focused on emotional hooks, urgency, or benefit-driven language.

Unlike Tenscores, which focuses on Quality Score broadly, the asset report gives you more granular, ad-level feedback. Regularly refreshing underperforming headlines and descriptions every few weeks can gradually push CTR above average, especially when paired with strong audience targeting and landing page alignment.

In short:

• Expect results in 2–4 weeks.
• Replace 1–2 “Low” performing assets at a time.
• Track CTR trends over time, not immediately after changes.