To run instant email ads on Facebook—similar to call ads but directing users to email you—you'll need to work around Facebook's ad objectives and tools creatively, since there's no native "Email Now" CTA.
Here's how to do it effectively:
Option 1: Use the “Contact Us” CTA with Your Email Pre-Filled
- Create a traffic or engagement campaign.
- In the ad setup, choose “Contact Us” as the CTA.
- When users click the button, their email app opens with your address pre-filled.
Option 2: Use Lead Ads and Auto-Respond With Email Instructions
- Set up a Lead Generation campaign with an Instant Form.
- Add a final message after form submission:
“Want to talk directly? Email us at [email protected].”
- You can even set up email auto-replies via Zapier or CRM tools to follow up.
Option 3: Use Click-to-Messenger or WhatsApp With Email Handoff
- Run a Click-to-Messenger ad and use automated messages like:
“Hi there! Want to chat via email? Send us your query at [email protected].”
- Or offer a button: “Get Our Email.”
Option 4: Landing Page With Email CTA
- Drive traffic to a simple landing page that has a prominent “Email Us” button.
- Use this if you want to track metrics more clearly or pre-qualify leads.
