The biggest struggle with Amazon PPC depends on your stage and strategy, but here’s a breakdown:
1. Low Impressions
Often caused by low bids, irrelevant keywords, or poor listing optimization.
If your product isn’t indexed well or lacks strong SEO, ads won’t get shown.
2. High CPC (Cost Per Click)
Caused by competitive keywords, especially in saturated niches.
Bidding wars drive CPC up—try long-tail or branded keywords to reduce costs.
3. Poor Conversions
Traffic without sales usually means a listing issue—bad images, weak reviews, or pricing.
Also happens when targeting is broad or irrelevant.
Tip:
Start by fixing listing quality, then test different match types, and monitor ACoS closely.
