Question

Can someone actually explain why do we go for maximized clicks to begin with since most of the replies I see have suggested to use max click strategy when we start a campaign, in its initial stage. But won't that be budget exhaustive and also can attract a irrelevant audience? So does that mean that max conversion always has an upper hand?

Answer 1

Many advertisers recommend using the Maximize Clicks strategy when launching a new Google Ads campaign because it helps generate quick traffic and gives Google’s algorithm initial data to work with.

It’s particularly useful when there’s no prior conversion history or when you're trying to gather insights on which keywords attract attention. However, Maximize Clicks has its downsides—it can exhaust your budget quickly and often brings in low-quality or irrelevant traffic since it prioritizes volume over value.

That’s why this strategy should only be used temporarily. Once you have enough conversion data (usually 15–30 conversions), it’s smarter to switch to Maximize Conversions or Target CPA, which focuses on driving meaningful actions rather than just clicks.

In short, Maximize Clicks is good for learning, but Maximize Conversions is better for performance.