Question

Can you actually set up SMS verification in a lead form now? If so, how do you do it? I just checked my account and I can’t see the option anywhere.

Answer 1

Yes, Meta now supports SMS verification in Lead Ads, but it's in limited rollout—so not all accounts have access yet.

How to Check & Enable (if available):

1. Go to Ads Manager → Choose Leads objective.
2. At ad set level, select Instant Forms.
3. Create/edit your form → Add Phone Number field.
4. Look for “SMS Verification” toggle in the form builder.
5. If you don’t see it, your account likely doesn't have access yet.

Alternative:

Use third-party tools like LeadSync or LeadCapture.io to add SMS verification now.