Question

I’m setting up a Facebook pixel for a quiz funnel.

Funnel flow:

• Prospect lands on my page.
• They click the “Take the Quiz” button.

That button sends them off-site to a Typeform quiz, and the onsite journey ends there.

I already have a PageView event on the landing page, but since the quiz lives on Typeform, how do I fire a conversion event when they click the button?

Any advice on the best way to track that off-site click would be hugely appreciated!

Answer 1

You can’t track inside Typeform, but you can fire a Pixel event when the user clicks the “Take the Quiz” button on your site.

How to Do It:

Add a Pixel event to the button:

fbq('track', 'Lead'); // or a custom event like 'QuizStart'

Optional: Set up a Custom Conversion in Events Manager based on this event.

Add UTM tags to the Typeform link to track quiz starts in GA4 or Typeform.