Question

I want to create Lookalike audience in a currently Retargeting campaign, Which lookalike audience should i create? My current budget for 2 adset ( ATC ) Is 1000pkr, Do i need to inc the budget or what do u think?

Answer 1

If you're currently running a retargeting campaign and want to expand by testing Lookalike Audiences, here's how to approach it effectively:

Since you’re retargeting Add to Cart (ATC) users, your strongest signal for a lookalike would be one of these:

Lookalike of Purchasers (best if volume is decent)

If you’ve had at least 100 purchases in the past 30–60 days, create a 1% Lookalike of Purchasers. It's high-quality and buyer-focused.

Lookalike of Add to Cart (ATC)

If purchases are low, use your ATC audience as the source to create a 1% LAL of ATC users. It’s the next best thing to buyers.

Bonus: Lookalike of Website Visitors (Last 30 Days)

Broader and good for scaling if ATC or purchase volume is too low.

Budget Recommendation

Your current budget is 1000 PKR (~$3.50 USD) for 2 retargeting ad sets. If you want to test a lookalike without hurting retargeting, here's what you can do:

1. Keep retargeting as-is.
2. Create a separate campaign or ad set for your Lookalike test.
3. Add at least 500–700 PKR/day for the new Lookalike ad set if possible. This keeps your retargeting performance stable while testing cold traffic.