Question

I have created a custom audience including people who clicked on our ad or visited our Facebook page in the last 60 days. Does the custom audience self-update, or do I need to create every 60days a new audience to include the most recent people?

Answer 1

Your custom audience will self-update automatically—you do not need to recreate it every 60 days.

Meta dynamically refreshes custom audiences like:

People who clicked on your ads,Visited your Facebook page, Engaged with posts or videos,based on the retention window you set (in your case, 60 days). This means it continuously includes new users who qualify and removes those who fall outside the timeframe.

So as long as your ad or page continues getting engagement, the audience will stay fresh and relevant without manual updates.