Question

The only campaign that worked for me over the past year was an Advantage+ catalogue sales campaign. Lately, it hasn’t been performing at all, and I’m wondering what I can do about it. Since it’s a catalogue ad, it pulls product photos from the website, so there’s not much I can do in terms of copy, and I doubt changing the copy would help anyway.
Do you have any ideas?

Answer 1

If your Advantage+ catalog sales campaign has dropped off, it's likely due to audience fatigue, data signal shifts, or catalog performance decay. Even automated campaigns like Advantage+ need fresh inputs to stay effective.

What You Can Do:

1) Refresh Product Feed Strategy

Prioritize bestsellers by adjusting product sets or using custom labels.

Exclude underperforming or out-of-stock items to improve CTR and relevance.

2) Use Catalog with New Campaign Type

Try running a manual sales or retargeting campaign using your catalog but with more control.

Layer in audience signals like past website visitors or add-to-cart users.

3) Add Custom Creative Overlays

Meta now allows adding lifestyle templates or text overlays on catalog items.

You can test formats like “Free Shipping,” “X% Off,” or urgency tags.

4) Check Attribution & Pixel/CAPI Health

Make sure your pixel and Conversions API are firing correctly—if purchase data is delayed or broken, Meta can't optimize.

5) Split Product Categories

Instead of one broad Advantage+ campaign, create separate campaigns per product type or seasonality, which can reset performance.