Question

I have the pixel installed on my site and it’s working. I want to retarget people who have visited a certain page. Do I have to create an conversion event for this page visit or is it simple than that?

Answer 1

If your pixel is already installed and working, you don’t need to create a conversion event just to retarget people who visited a specific page. Facebook (Meta) tracks PageView events by default on every page where the pixel is present.

So if you retarget those visitors, you can just:

1. Go to Audiences in Meta Ads Manager.

2. Click Create Audience → Custom Audience → Website.

3. Choose “People who visited specific web pages”.

4. Enter the URL or part of it (like /thank-you or /pricing) you want to retarget.

You can even set a time frame like “in the past 30 days.”