Question

I want to edit the location targeting in a campaign that's been running for awhile now but would this affect the social proof? What changes remove the social proof?

Answer 1

If you just want to edit the location targeting in your existing campaign, you're in the clear — your social proof (likes, comments, shares) will stay intact as long as you don’t touch the actual ad creative.

Here’s the deal:

Safe changes (won’t affect social proof):

• Changing location, age, or interest targeting inside the ad set

• Tweaking budget or schedule

• Adjusting optimization or delivery settings

Changes that wipe social proof:

• Editing the ad creative (text, image, video, headline, URL)

• Duplicating the ad without keeping the original post ID

• Switching the campaign objective

• Creating a brand new ad instead of using the existing one

If you just update the location targeting in the ad set, your ad will keep all its social proof — no worries at all!