Accommodation businesses like hotels and guesthouses benefit most from a simple, trust-driven funnel that combines TOF awareness, MOF education, and BOF urgency or offer-based retargeting.
TOF (Top of Funnel) – Awareness
- Goal: Attract interest from travelers.
- Ad Type: Short video or image carousel.
- Targeting: Broad audience with travel interests, city-specific filters, or lookalike of past guests (website visitors or bookers).
- CTA: “Learn More” or “View Rooms” to send traffic to your site or landing page.
MOF (Middle of Funnel) – Consideration
- Goal: Build trust and engagement.
- Audience: People who watched 50–75% of the TOF video or visited specific pages.
- Ad Type: Showcase amenities, guest testimonials, or local attractions.
- CTA: “See Why Guests Love Us” or “Explore the Property”
BOF (Bottom of Funnel) – Conversion
- Goal: Push for booking.
- Audience: Retarget website visitors, especially those who viewed booking or room pages but didn’t convert.
- Ad Type: Static image or offer-based ads like “Book Now & Save 20%” or “Last-Minute Weekend Deal.”
- CTA: “Book Now” with urgency.
ROAS for Accommodation Businesses:
- ROAS = Total Revenue from Ads ÷ Total Ad Spend
- Use your booking engine or CRM to track which users converted after clicking the ad.
If full booking tracking isn’t possible, use Google Analytics UTM tags or set up conversion events for booking completions.
