Question

Do Anyone of you guys can suggest me a tool; For Tracking & Reporting Purposes - e.g-

The automated Tools which can integrate the campaigns data automatically rather than manual. Facebook & Google Ads Reporting (Purchases, CPM- CPR, CPC, CTR etc) main analytics.

P.S- If we want to built a custom made tool like this; What will be the road map?

Answer 1

For automated tracking and reporting across Facebook & Google Ads, there are several tools that can integrate all your ad metrics—CPM, CPC, CTR, purchases, etc.—without the need for manual effort.

Best Tools for Automated Ad Reporting:
Supermetrics – Connects FB & Google Ads to Sheets, Looker Studio
Funnel.io – ETL for marketing data, great for custom dashboards
Windsor.ai – Multi-platform attribution + automation
Databox – Live dashboards with plug-and-play setup
Looker Studio – Free, powerful with connectors like Supermetrics

Build-Your-Own Tool Roadmap:
Use APIs – Facebook Graph API, Google Ads API
Store Data – Use BigQuery or PostgreSQL
Normalize Metrics – Standardize CPM, CTR, etc.
Visualize – Build dashboards (Looker, Tableau, or custom)
Automate – Add alerts, schedule data pulls