Step-by-Step Guide to Conducting a Content Gap Analysis Using Ahrefs
1. Enter Your Domain: In Ahrefs' Site Explorer, type your domain and hit search.
2. Click ‘More’: In the sidebar, select ‘More’ for additional options.
3. Select ‘Competitive Analysis’: Click ‘Competitive Analysis’ to proceed.
4. Enter Domains: Input your domain and competitors' domains.
5. Show Keyword Opportunities: Click “Show keyword opportunities” to find keywords your competitors rank for, but you don’t.
6. Filter and Export: Apply filters to remove irrelevant keywords and export the data.
Analyze and Implement: Identify content gaps and create or improve content based on the analysis.
