You can view your competitors’ LinkedIn ads using the LinkedIn Ads Library, which provides public access to sponsored content from any LinkedIn Page. Here's how to do it:
Step-by-step process:
1. Go to the LinkedIn Ads Library
Visit linkedin.com/ad-library/home.
2. Search for a competitor
Enter the name of the company whose ads you want to analyze in the search bar.
3. Use keyword filters
Narrow results by typing in relevant keywords that match ad themes or messaging.
4. Refine by location
Click the country filter to see ads targeted to a specific region (e.g., U.S., UK, India).
5. Set a date range
Choose a timeframe like “Last 30 days” to see the most recent campaigns.
6. Analyze ad content
Click View Details on any ad to explore its creative, copy, and call-to-action strategy
