Question

Why on facebook has my account turned into a Collaborative Ads account? How do I change back to normal ad account?

Answer 1

If your Facebook ad account has become a Collaborative Ads (CPAS) account, it means it was linked to a retailer’s catalog via a brand partnership. This setup is designed to let resellers run ads using a brand’s product catalog — but it limits ad types, targeting options, and creative flexibility.

Why This Happens:

• You accepted a Collaborative Ads invitation.

• Your account was linked to a brand’s catalog.

• You’re a partner or affiliate using the brand’s product feed.

Once linked, the ad account is converted to CPAS mode, and regular campaign features may be restricted.

How to Switch Back:

1. Disconnect the Catalog

• Go to Business Settings > Catalogs.

• Remove the brand’s catalog from your account.

2. Check Ad Account Partners

• Go to Business Settings > Ad Accounts.

• Remove any Partner linked through the brand.

3. Create a New Ad Account (Best Option)

If Facebook has locked the account into CPAS mode:

• Go to Business Settings > Ad Accounts > Create New Ad Account.

• Use this for regular ads not tied to a retailer catalog.

4. Contact Meta Support

• Visit Meta Support and explain the issue.

• Ask them to remove CPAS linking if possible.

Your account became a Collaborative Ads account because it was linked to a brand’s catalog. You can try disconnecting the catalog, but often the simplest fix is to create a new ad account for regular use.