Question

We are currently spending $8,000 USD daily. We need to increase ad spend and add a new campaign, but I am concerned that we are going to overlap campaigns and be competing against ourselves.
We advertise nationally in the United States.

I currently have a campaign for FL, TX, and CA
Another campaign for just the entire East Coast
Another campaign for the entire USA
A small budget lookalike campaign for the entire USA

How can I add another campaign without competing against myself?
I am adding a campaign rather than increasing budget on the current campaigns because after my last increase it seems to be harder and harder to hit the budget.

Answer 1

Not necessarily — you don’t always need to increase your daily spend just to exit the learning phase. What matters more is whether you're generating enough conversion events.

Meta’s Learning Phase Exit Rule:

To exit learning, Meta recommends:

• At least 50 optimization events per week (e.g., purchases, leads, add-to-cart, etc.)

• That’s roughly 7–8 per day

If your $100/day budget isn’t producing 7+ conversions/day, Meta may keep your ad in learning — not because of spend, but because of insufficient data.

What You Can Do:

Issue	Solution
Too few conversions	Optimize for a higher-funnel event (e.g., add to cart or landing page view) temporarily
Budget too low	Increase budget slightly (e.g., +20–30%) to see if it gets enough conversions
Large audience, small budget	Narrow the audience or segment into multiple ad sets for faster optimization
Using CAPI + Pixel	Ensure deduplication is working, or Meta might miss counting conversions properly

Note:

• You don’t have to raise your spend just for learning phase.

• But you do need enough conversions (~50/week).

• If you're not hitting that, either:

  • Improve your conversion rate

  • Optimize for an earlier funnel event

  • Slightly scale up budget as a secondary move