Question

How do I schedule Promoted Pins to run only during peak engagement hours?

Answer 1

1. Use Lifetime Budgets with Campaign End/Start Times

• When creating a campaign, choose a lifetime budget.

• Set custom start and end times to run ads only during certain days/hours.

• Example: Run ads from 6 PM to 10 PM daily → you'll need to manually pause and resume, or split campaigns accordingly.

2. Manually Pause/Resume Ads

• You can pause your campaigns outside peak hours and resume them manually (or use automation tools like Zapier + Pinterest API).

• Not perfect, but helpful for tight budgets focused on prime engagement windows.

3. Create Multiple Campaigns by Time Slot

• Clone the same ad into separate campaigns for different time blocks (e.g., morning vs. evening).

• Monitor which time slots get the best engagement and allocate more budget accordingly.

4. Use Audience Insights for Timing

• Go to Pinterest Analytics → Audience Insights to see when your audience is most active.

• Use that info to focus delivery manually or adjust your bidding to favor peak hours.

Pro Tip:

Pinterest users typically engage more in the evenings and weekends, especially for niches like lifestyle, food, and DIY. Testing a few time windows will help you find the sweet spot for your audience.