Totally get where you're coming from! It's a bit surprising when the ad with lower CTR ends up converting better, right?
But here's the deal: conversions matter more than clicks. CTR tells you which ad grabs attention, but conversions show which one actually drives results — whether that’s purchases, signups, or leads.
So, stick with the one that’s converting better.
Even if fewer people click, it’s clearly attracting the right kind of audience — the ones who actually take action.
Pro tip:
You could even test a hybrid version — try combining the hook from the high-CTR ad with the messaging or structure of the high-converting one.
