Yes — Feeds and Stories are still two of the highest-performing placements on Meta, and using the correct creative sizes is crucial for maximizing performance. Here's what most advertisers (especially eCommerce and DTC brands) are using in 2025:
Recommended Meta Ad Sizes (Feeds + Stories Focus)
| Placement | Format | Size (Pixels) | Ratio |
|---|
| Feed (Facebook & IG) | Image/Video | 1080 x 1080 | 1:1 |
| Stories | Image/Video | 1080 x 1920 | 9:16 |
| Reels | Video | 1080 x 1920 | 9:16 |
| Explore / In-Stream | Video | 1280 x 720 | 16:9 (Optional for some placements) |
Best Practices:Use 1:1 square for Feed to ensure it looks clean across Facebook & Instagram.
Always upload a dedicated 9:16 vertical creative for Stories and Reels. Auto-cropping reduces performance.
Make sure all assets are under 4MB and optimized for mobile-first viewing.
Pro Tip:
Even if you're running only Feeds & Stories, Meta may still deliver across other placements. Use “Manual Placement + Asset Customization” to assign the right creatives to each slot.
