Yes, many advertisers are seeing double-reported conversions lately, even with clean setups.
Likely causes:
Meta platform glitch affecting deduplication
Pixel + CAPI overlap without proper event IDs
Delayed attribution updates
What You Should Do:
1) Check Event Deduplication
Go to Events Manager > Diagnostics and see if you have deduplication errors.
Make sure every CAPI event includes event_id that matches the Pixel event.
2) Compare Data Sources
In Events Manager, view Event Match Quality and source breakdown to see if events are duplicated across Pixel + CAPI.
3️) Export Raw Data
Pull a daily conversions report. Look for identical timestamps and IDs in the raw data, confirming duplicate entries.
4) Watch Official Channels
Meta often acknowledges widespread tracking issues in the Meta Business Status Page or Help Center updates.
