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by Marketing Guru (8.2k points)

My pixel is setup on Shopify using Facebook app, the event manager shows that event coverage rate is 0% for View Content event and it should be atleast 75%. How can I fix this please guide?

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by Marketing Guru (9.0k points)

This usually means your pixel isn’t firing correctly on all product pages. Here’s exactly how to troubleshoot and fix it:

 

  • Confirm Pixel is Connected Properly in Shopify

  • Test Pixel with Facebook Pixel Helper

  • Check Theme and Remove Duplicate Pixel Code

  • Enable Advanced Matching

  • Clear Cache and Re-Test

  • Wait 24 Hours for the Data to Update

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