Dynamic ads often underperform vs. manually curated carousels for a few reasons:
1) Less Control Over Creative
Dynamic ads rely on the algorithm to pick products, which can lead to random combinations that don’t tell a cohesive story or highlight your best sellers.
2) Weaker Visual Consistency
Manually chosen carousels usually look more polished and intentional, while dynamic product shots can feel generic or cluttered. This affects trust and engagement.
3) Relevance vs. Curated Appeal
Dynamic ads optimize for relevance at the user level but don’t account for merchandising strategy (e.g., showing bundles, seasonal themes).
4) Perceived Trust
Yes, some users do respond better to hand-picked collections, which feel more personal and credible than auto-assembled catalogs.
