Question

I'm running an App Install campaign, but I'm getting this error:
"Missing or Invalid Field in Promoted Objects: For optimization goal APP_INSTALLS, application_id needs to be valid. Please set it in the Promoted Objects. (#1815437)"
How do I properly fix this?
Is there anything specific I need to do in Business Settings or Ads Manager?

Answer 1

This error usually means that your ad set is missing a required field,  specifically, the application_id in the Promoted Object section. This ID tells Meta (Facebook) which app you're promoting, and it's essential for App Install campaigns to work.

Here’s how to fix it step by step:

1. Link Your App in Business Settings

• Go to Business Settings.

• Under Accounts > Apps, check if your app is already listed.

• If not:

  • Click “Add” > Connect an App ID.

  • Enter your Facebook App ID (you can find this in Facebook for Developers).

  • Make sure your app is in Live Mode, not development mode.

2. Set Promoted Object in the Ad Set

• Open your ad set in Ads Manager.

• Scroll to Optimization & Delivery > find the Promoted Object section.

• Choose your app from the dropdown list.

• Make sure both the App ID and App Store URL are filled in correctly.

3. Double Check Your App ID

• Visit your app’s page in Facebook for Developers.

• Make sure the App ID is correct, and the app is live, not in development.

• You must also be admin on both the app and the Business Manager account.

Optional: SDK or App Events

For best performance, make sure:

• Your app has the Facebook SDK integrated.

• You’ve set up App Events (like installs or purchases) to optimize delivery