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by Marketing Guru (7.8k points)

I’m about to publish my first ad set. Is a 92 campaign score good enough? And also is my test within my allotted 5 day campaign or will it run total for 7 days? 

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by Marketing Guru (8.0k points)

Congrats on getting ready to publish your first ad set—nice milestone!

Here’s how to think about your two questions:

1. Is a 92 Campaign Score Good Enough?

Yes! A 92 campaign score is very solid—especially if you’re using Meta’s internal campaign scoring tools like Performance Recommendations or Ad Score in Advantage+ Shopping campaigns.

  • Scores above 80–85 typically mean your campaign is well-structured, with good creative, targeting, and optimization settings.

  • A 92 suggests your setup is strong—but still has minor areas to improve (often in creative variation, budget allocation, or ad copy refinement).

So yes, go ahead and launch—it’s a green light.

2. Will My Test Run for 5 or 7 Days?

It depends on how you scheduled it:

  • If you set a 5-day duration manually when creating the campaign, it will stop after 5 days.

  • If you did not specify an end date, Facebook will continue running the campaign indefinitely until you pause or stop it.

Sometimes people run tests with a 5-day learning phase in mind, but forget to set a hard stop date, so double-check your ad set schedule. You can always pause manually after 5 days if you’re just testing.

Tips:

  1.  A 92 campaign score is great—go for it.
  2. Your campaign will only run for 5 days if you set an end date. If not, it’ll keep going past 5, so check that setting before publishing.
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