Question

I set up a traffic campaign with link clicks objective, but it’s sending low-quality visitors who don’t convert. Should I switch to landing page views instead?

Answer 1

Yes—switching from "Link Clicks" to "Landing Page Views" is absolutely the right move if you're getting lots of clicks but no meaningful engagement or conversions.

Here’s why this happens:

When you optimize for Link Clicks, Facebook is simply finding people who are most likely to click, not necessarily the ones who’ll wait for your page to load or actually engage. Think:

• Serial clickers

• People with slow connections who bounce instantly

• Bots (in some rare cases)

On the other hand, when you optimize for Landing Page Views, Meta focuses on users who not only click but also let the page load. That’s already a much stronger signal of intent.

What’s the difference in behavior?

• Link Clicks = Tap and bounce

• Landing Page Views = Tap, wait, and actually see what you're offering

So if your campaign is seeing high CTR but no conversions, your traffic likely lacks quality.

Bonus tip:

If you're serious about conversions (sales, sign-ups, leads), consider optimizing directly for Conversions once you have 25+ events per week. That gives the algorithm the clearest goal to chase.