It really depends on your goal, funnel structure, niche, and how fast you want data.
But here’s a solid general guide based on what typically works:
For Facebook Lead Campaigns (using native lead forms):
Minimum recommended daily budget: ₹500–₹1,000 ($6–$12/day)
This gives Meta enough room to exit the learning phase within 7 days (you want at least 50 conversions/week per ad set).
If your CPL (Cost per Lead) is expected to be ₹100–₹300, this range gives you 3–10 leads per day — enough for testing.
For Sales/Conversion Campaigns (driving purchases or bookings):
Minimum recommended daily budget: ₹1,000–₹2,000+ ($12–$25/day)
You need more here because purchase conversions are fewer and more expensive.
The rule of thumb is: at least 3–5x your target CPA per day.
Lower budgets in sales campaigns often get stuck in learning or don’t fire enough signals for optimization.
Anything below ₹300/day (~$4)?
You can run campaigns at ₹200–₹300/day, but don’t expect consistent results or learning phase completion.
These are best used only for warm retargeting, not cold prospecting or conversion.
Pro Tip:
If budget is tight, start with Lead campaigns, optimize your funnel, and retarget with Sales campaigns once you have warm leads. Also, test CAPI (Conversions API) and better pixel setups to help Meta learn faster without needing huge spend.
