Question

I WANT TO RUN ADS TO MY LANDING PAGE FROM IT TO MY SALES PAGE WHICH CAMPAIGNS IS ADVISABLE TO RUN WITH AS A NEW ACCOUNT

Answer 1

As a new ad account, your top priority should be gathering data, building trust with Meta (or Google), and avoiding early mistakes that can throttle performance.

Here’s what I’d suggest, step-by-step:

Start With: Lead or Traffic Campaign (Testing Phase)

If your landing page has a lead form (email opt-in, freebie, etc.), use:

• Campaign Objective: Leads (using "Conversions" if you have Meta Pixel or Google Tag)

• Or: Traffic → optimized for Landing Page Views (not Link Clicks!)

This helps warm up your ad account and gather valuable behavior signals—plus it keeps CPCs lower while testing.

Then: Move to Sales Campaign (Conversion Phase)

Once your Pixel has 30–50 events (like leads or adds to cart), you can move into:

• Campaign Objective: Sales/Conversions

• Optimize for: Purchase (if Pixel is set up properly) or for another meaningful action like “Initiate Checkout”

This phase tells the algorithm: “Bring me buyers, not just visitors.”

Pro Tips:

• Set up Meta Pixel or Google Tag before launching—track everything (landing page views, button clicks, purchases).

• Use broad audiences or lookalikes to start—don’t over-segment at first.

• Keep budget modest ($10–$30/day) and scale slowly based on real conversions.

Avoid These Early:

• Don’t optimize for Purchase on Day 1—Pixel needs time to learn.

• Don’t run “Awareness” unless you have a big brand budget—it’s not conversion-friendly.

Tip:
Start with Lead or Traffic campaigns to warm up your account and train the pixel. Then graduate to Sales/Conversion campaigns once you’ve collected enough data. Keep your structure clean, test different creatives, and scale with what works.