Yes, there’s a real risk of low engagement on some cards in a Carousel Ad. Users often engage only with the first few cards, leaving the others ignored. This is especially true if the initial cards don’t capture attention or if the content doesn’t flow logically. Cards placed later might dilute overall campaign performance, as their lower engagement pulls down metrics like click-through rate (CTR).
To tackle this, prioritize your strongest visuals and messages in the first few cards. Monitor individual card performance through analytics, and consider removing or revising underperforming ones to optimize engagement and overall campaign effectiveness.
