Question

How to Schedule Ads for Specific Dates?

Answer 1

To schedule Amazon Ads for specific dates/times:

1. Campaign Start/End Dates:

   • Set overall launch and end dates for any campaign type (Sponsored Products, Brands, Display) in campaign settings. Useful for promotions or seasonal campaigns.

2. Schedule-Based Bid/Budget Rules (Dayparting):

   • For Sponsored Products: In Campaign Manager, edit campaign settings and "Add schedule rule."

   • Set Custom Schedule: Specify days/times to increase bids (e.g., +20% bid on Monday 6 PM - 9 PM).

   • Use Event Schedules: Select pre-defined events (e.g., Prime Day) for automatic bid increases.

   • Budget Rules: Also set schedule-based rules to increase daily budgets during peak times/events.

   • Limitation: Natively, you can only increase bids/budgets with these rules, not decrease.

3. Advanced Dayparting:

   • Use Third-Party Amazon PPC Tools for automated, more granular (including bid decreases) scheduling based on performance.

   • Utilize Bulk Operations Sheets for manual, but full control over bid adjustments at specific times (requires frequent uploads/downloads).

Always analyze hourly/daily performance reports to inform your scheduling decisions.