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by Marketing Guru (8.2k points)
We’ve tried multiple agencies that focus on creative but don’t understand media buying. Is it better to pick a creative agency with integrated media capabilities?

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by Rising Marketer (800 points)

Yes, choosing a creative agency with integrated media buying is often a smarter move—especially if your past agencies lacked performance insight.

When creative and media teams work together, they can align ad design with platform strategy, optimize faster, and make decisions based on real data—not just aesthetics. It leads to more effective, conversion-focused campaigns. 

Without that synergy, you risk great-looking ads that don’t actually perform.

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