Hey! The ad formats are platform-specific:
Paid Search:
- Text ads: Short, keyword-driven copy (e.g., headlines, descriptions).
- Shopping ads: Product images, prices, and links (e.g., Google Shopping).
- Call ads: Direct click-to-call options for mobile users.
Paid Social:
- Image and video ads: Eye-catching visuals tailored to platforms.
- Carousel ads: Multiple images/videos for showcasing products or services.
- Stories and reels: Full-screen vertical ads for Instagram, TikTok, and Facebook.
- Sponsored posts: Boosted organic posts for more reach.
Social ads are more visually driven, while search ads rely heavily on text and intent alignment.
