If you're running Sponsored Products, Brands, and Display ads on Amazon, and struggling to view ROAS across all formats in one place — you're not alone. The default dashboard is pretty limited.
Here’s what you can do:
1. Report Center (Manual):
Go to the Amazon Ads Report Center and download separate reports for each campaign type. Combine them in Excel or Sheets, then calculate ROAS (Sales ÷ Spend). It's manual but works.
2. Custom Reports (If available):
Some accounts have access to a “Custom Reports” beta feature in the Ads Console. You can filter by campaign type and even include ROAS as a metric. Check under Reports > Custom Reports.
3. Use Third-Party Tools:
If you’re scaling, tools like Perpetua, Pacvue, or Teikametrics give you a unified ROAS view across all ad types, with cleaner dashboards and better attribution.
4. Amazon Marketing Stream (Advanced):
If you're technical (or have a dev team), you can pull real-time campaign data via Amazon's Marketing Stream API and feed it into Looker Studio or BigQuery.
TL;DR – Amazon doesn’t show total ROAS by default, but with the right mix of custom reports, tools, or manual work, you can definitely make it happen.
