Meta Ads Manager has rolled out a smarter filtering system that makes it easier to manage large ad accounts. The latest update introduces multi-condition keyword matching within a single filter.
For example, instead of creating separate filters for “contains summer” and “contains sale,” you can now group them together using “Contains any of” or “Does not contain any of.”
This upgrade is particularly useful for advertisers with complex naming conventions across campaigns, ad sets, and ads. It reduces filter clutter, speeds up account navigation, and ensures you can locate specific creatives, tests, or seasonal campaigns without endless scrolling. The change is now live across most Meta Ads Manager accounts and works on desktop and mobile interfaces.
