The best way to segment branded and non-branded keywords is to create separate campaign or reporting groups based on search intent. Branded keywords include your business name, brand variations, and product names, while non-branded keywords target general services or solutions.
For accurate performance analysis, compare each segment's:
In Google Ads, use separate campaigns or labels to track performance independently. For AI Max campaigns, also review search term reports to identify brand-related queries. This helps you understand whether conversions come from existing brand demand or customers discovering your business through non-branded searches.
