Question

My Trackbee is already pushing my purchases into GA4, and now i want to import that GA4 purchase event directly into Google Ads. can anyone help me with the process?

Answer 1

Step-by-Step: Import GA4 Conversions into Google Ads

1. Check That Google Ads & GA4 Are Linked

1. Log in to Google Ads.

2. Go to Tools & Settings () → Setup → Linked accounts.

3. Find Google Analytics (GA4) and click Details.

4. If your GA4 property is listed → good. If not:

   • Click Link → select the correct GA4 property → finish linking.

2. Verify Purchase Event in GA4

1. Open GA4 → go to Admin (settings-- bottom left).

2. Under Data display → Events, check that the purchase event is showing.

3. If it’s not yet marked as a conversion:

   • Go to Events → Find purchase → Toggle Mark as conversion ON.

3. Import Conversions into Google Ads

1. Back in Google Ads:

   • Tools & Settings → Conversions → Click + New Conversion Action.

   • Select Import.

   • Choose Google Analytics 4 properties → Web.

2. Select the purchase conversion event (and any other useful ones like add_to_cart, begin_checkout).

3. Click Import and Continue.

4. Mark Purchase as Primary

1. After import, go to your Conversions list in Google Ads.

2. Make sure Purchase is set to Primary (Include in “Conversions” = checked).

3. If you created a temporary Page View earlier, switch that one to Secondary (uncheck “Include in Conversions”).

5. Apply to Your Campaign

• Go to your P-Max campaign → Settings → Goals.

• Ensure Purchase (GA4 imported) is selected as the optimization goal.

• Save.

Now, even before Trackbee fires inside Ads, your campaign will optimize toward GA4 purchase data immediately.

Pro tip for Trackbee users:

• If Trackbee pushes conversions to GA4, you’ll see them in your GA4 purchase event.

• If it doesn’t, you can still run the temporary Page View method I gave earlier to unlock impressions until the first Trackbee sale fires.