Question

I have two ad campaigns. One is a new product that's bleeding money, and the other is a top seller that's not scaling fast enough. I'm using the same bidding strategy on both. How do I get them to perform correctly?

Answer 1

You're facing a common challenge: a single bidding strategy doesn't fit all campaign goals. The solution is to align your bids with your specific business objective for each product.

Here is how to align your bidding strategy with your goals. First, make sure your bidding strategy is your ally, not your enemy.

• Step 1: Go into the settings of a campaign that's underperforming.

• Step 2: Analyze your goal for that campaign. Is it to maximize conversions and sales velocity, or is it to maintain profitability?

• Step 3: If you are a new product or have a small budget, switch your bidding strategy to "Dynamic Bids - Down Only". This is a safer option that prevents Amazon from overbidding.

• Step 4: If you have a high-performing product with a healthy profit margin, test changing your bidding strategy to "Dynamic Bids - Up and Down" to maximize conversions.