Question

What does a <noscript> fallback do in HTML5 ads, and why should I use it in Google Ads creatives?

Answer 1

<noscript> fallback displays a static image when a browser blocks JavaScript, ensuring your ad still shows and remains clickable. It prevents blank ad spaces and keeps your message visible even when HTML5 animations can’t load.

Example:

<noscript>

  <a href="https://yourlandingpage.com" target="_blank" rel="noopener">

    <img src="backup_300x250.jpg" width="300" height="250" alt="Shop Now">

  </a>

</noscript>