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by Ad Innovator (10.4k points)

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by Marketing Guru (9.8k points)

In Campaign Manager 360, check “Backup Served” metrics for fallback counts. Or, add a unique UTM to your fallback link (e.g., ?utm_medium=fallback) and compare traffic in GA4.

If fallback impressions exceed ~5–10%, your HTML5 ad may have compatibility issues.

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