Is there a scalable way to bid on immediate-need, proximity searches?

Question

I have hundreds of locations, and adding '[Service] near me' keywords to every single ad group is tedious and inefficient. Is there a scalable way to bid on immediate-need, proximity searches?

Answer 1

You don't need to bloat your account with thousands of duplicate keywords. Google's algorithm handles the proximity search for you:

• The Recommendation: Target the generic "near me" and other proximity terms only in your Tier 3: Proximity/Radius Campaigns.

• Why? Since your Tier 3 campaign is already geographically restricted (e.g., 5-mile radii around physical stores), any user searching "near me" within that radius will trigger your ad. This delivers high-quality, high-intent traffic without forcing you to create hundreds of redundant "HVAC near Atlanta" keyword groups.

Also, here are some more related post to look into: I’m trying to use Performance Max (PMax) because Google pushes it, but I need precision for my top five metro areas. How do I stop PMax from stealing budget and credit from my dedicated, high-intent Search Campaigns?

I’m trying to use Performance Max (PMax) because Google pushes it, but I need precision for my top five metro areas. How do I stop PMax from stealing budget and credit from my dedicated, high-intent Search Campaigns?